On the occasion of events to summarize 2020 and welcome 2021, with the agreement of the Board of Management of Deo Ca Group (DCG), the DCG’s Trade Union organized a contest to name the newest song written lyrics by the DCG’s Chairman Mr. Ho Minh Hoang and set music by the Musician Le Bao Long.

The song is written the lyrics by the DCG’s Chairman

The link to listen the song: https://youtu.be/ZHEEEgwRfAk

The song’s name has to convey the message of the DCG’s Chairman for assigning three workforces of "Shooting birds - Fishing - Plowing" respectively corresponding to the goals of "Long-term - Medium-term - Short-term". At the same time, the name has to convey the strategy of "Focused Growth" in the DCG's capacity circle, hence expressing the desire of the DCG to conquer transport infrastructure projects in all regions of the country.

The assignment of 3 workforces according to the strategy of "Focused growth" is shown in detail through the lyrics of the song.

The first workforce deploys long-term activities, such as researching, proposing, developing new projects for bidding, investment and construction, which require spending a lot of time, intelligence at a lot of risk. These activities are similar to shoot birds that can hit or miss, can not reaping only sparrows but also eagles if having excellent occasion.

The second workforce deploys medium-term activities such as bidding for investment and construction of projects being implemented by the Ministry of Transport, which require careful handing of paperwork because complex issues can arise from unfair competition of opponents. These are similar to fishing which needs bait and patience. In order to attain the goal, anglers need to be careful due to the fact that they can not only fail to catch the fish but also lose their bait.

The third workforce deploys short-term activities such as managing, operating and builiding of projects, which require optimizing of the management apparatus, increasing labor productivity and internal control to avoid waste. Thereby, the financial source to pay salaries for employees and spend on the DCG’s regular operation is ensured. These are similar to plowing that is direct work on the construction site to make specific products.

Strategic model “Focused Growth”

The song naming contest launched from the beginning of 2021 is enthusiasticly participated of many DCG’s employees. According to the announcement, the organizing committee of the contest is going to judge and award prizes at the year-end 2020 ceremony held in early February 2021. The winner is going to be awarded a prize of 20 million VND and the winning contest product is going to be used to name the song.

By NGUYEN NGA